WOW exists for a reason, and as strange as it may sound, it is not for coffee...
BUT FOR PEOPLE!
A WOWing Coffee Cycle!
A truly sustainable cycle on the specialty coffee chain:
We invest in our relationships with the people who grow our coffees, so that people who drink our coffees have experiences that go far beyond the cup, making more people want to serve our coffees, thus allowing more and more people around the planet to be helped by our coffee.
But how do we do this?
At WOW we follow a careful process to identify the true hidden heroes of our planet who are working in different sociocultural contexts in search of improving people's quality of life.
We invest in these passionate groups to strengthen their reach and effectiveness in the communities they serve.
And so we are doing our part, one coffee bean at a time!
And where have we started?
95% OF THE COFFEE WE DRINK IS MADE UP OF WATER, AS WELL AS 70% OF THE OUR BODY
OS SERES HUMANOS PODEM FICAR ATÉ 50 DIAS SEM ALIMENTOS, MAS SOMENTE 3 DIAS SEM ÁGUA ... AND SOME ONLY 1 DAY WITHOUT COFFEE 😜
SO WE OFTEN GIVE SPECIAL ATTENTION TO THE WATER!
According to research conducted by the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) in 2019, 1 in 3 people worldwide has no access to a source of clean and safe drinking water.
In some major coffee producing countries, people are dying of thirst.
But fortunately, in different parts of the globe there are organizations that are struggling to bring these people water so they can live. And WOW supports one of these organizations... which supports several others: