WOW has always aimed to democratize the consumption of specialty coffee, as we believe that this is the only way we will be able to help small coffee producers - who today account for more than 60% of world production - to get out of the poverty line and build a truly sustainable coffee culture.

But most commercial coffee drinkers still see specialty coffee as a non-practical product, exclusively made by hand and requiring advanced technique and knowledge for its preparation.

So, a few months ago, our creative and technical teams came together to work on developing specialty coffee products that could be dispensed consistently and efficiently, putting convenience, quality and sustainability at the forefront of the experience of general coffee consumers around the world